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Teen Crisis Intervention and Alcohol Advertisers

It is amazing how much teen crisis intervention needs to be directed at advertisers. If it isn’t the fashion industry trying to dress pre-teens to look like call girls in training, it is the alcohol industry packaging their alcohol products specifically to entice troubled teens.
teen drinking
Of course, the alcohol industry is in denial but parents better not be. Recent surveys have spelled out clearly that too many parents condone teen drinking with predictably disastrous results. The problem is not endemic to America but global, reported in England, Scotland, the Netherlands, and in this instance, Australia.

“The alcohol industry has long denied it but new figures prove that teenagers at high risk of injury or death through binge drinking prefer pre-mixed “alcopops” over other drinks.

Previously unreleased Federal Government findings show that 14 to 19-year-olds who drink at dangerous levels choose spirits-based, ready-to-drink (RTD) stubbies or cans.
[…]
Community Alcohol Action Network director Geoff Munro said it was time the industry “faced its responsibilities”.

“These figures prove that RTDs are consumed by the riskiest drinkers and pose an immediate threat to the health and wellbeing of teenagers around Australia,” he said. “Some single cans contain almost three standard drinks, which means young people get drunk quickly. Thousands of teenagers are admitted to hospital after overdosing on alcohol each year. Some suffer permanent brain damage, and some die, yet the industry is increasing the strength of drinks favoured by the youngest binge drinkers.”

(source)

Related:
Troubled Teen Binge Drinkers Targeted by Alcohol Advertisers

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Posted on Saturday, September 15th, 2007 at 1:26 pm In
Teen Crisis Intervention  
The information found on this site is the sole opinion of the author and does not represent any legal, medical, or professional advice.